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Project Godjira
Project
Project Godjira (NFT)
Date
2022
Event type
Launch Event
The Project: Project Godjira is a foundation focused on creating an ecosystem designed to empower people and incubate businesses.
The Brief: Project Godjira is launching a second series of NFTs after it's successful sold out Genesis series. Project Godjira wants to focus on doing a massive launch in Asia, and needs to do a launch event that will give holders, investors and potential buyers confidence. We also want to increase Jira token holders and have one of coolest launch sequence for an NFT project.
The Event: We produced a full launch event for 500 attendees. The event saw a light and laser show that accompanied the launch sequence, and synchronised with their launch video. We invited a lion dance troupe to perform, in Asian culture this is seen as inviting "luck and prosperity" into the project. We also set up claw machines within the venue that allowed attendees to win Jira tokens - and compelled users to activate their wallets to hold Jira tokens.